TUMI × McLaren F1 2020 — Campaign Landing Page

I designed a high-impact campaign landing page for the TUMI × McLaren Formula 1 2020 collaboration, aimed at showcasing the partnership’s performance-driven luggage collection. The page focused on translating the shared DNA of both brands—precision, speed, and engineering excellence—into a bold digital experience.

The design leveraged strong visual hierarchy, immersive product imagery, and racing-inspired motion cues to create a sense of momentum and luxury. Key objectives included highlighting the collaboration story, emphasizing product innovation, and driving engagement through clear CTAs. The result was a visually striking landing page that aligned with McLaren’s F1 energy while maintaining TUMI’s premium, minimal aestheti